In behaviourial finance, one of the fallacies of investors is to suffer from an anchoring effect. The concept of anchoring draws on the tendency to attach or "anchor" our thoughts to a reference point - even though it may have no logical relevance to the decision at hand. For example, some investors invest in the stocks of companies that have fallen considerably in a very short amount of time. In this case, the investor is anchoring on a recent "high" that the stock has achieved and consequently believes that the drop in price provides an opportunity to buy the stock at a discount. See below of an experiment. Taken from a University Research paper:
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In a 1974 paper entitled "Judgment Under Uncertainty: Heuristics And Biases", Kahneman and Tversky conducted a study in which a wheel containing the numbers 1 though 100 was spun. Then, subjects were asked whether the percentage of U.N. membership accounted for by African countries was higher or lower than the number on the wheel. Afterward, the subjects were asked to give an actual estimate. Tversky and Kahneman found that the seemingly random anchoring value of the number on which the wheel landed had a pronounced effect on the answer that the subjects gave. For example, when the wheel landed on 10, the average estimate given by the subjects was 25%, whereas when the wheel landed on 60, the average estimate was 45%. As you can see, the random number had an anchoring effect on the subjects' responses, pulling their estimates closer to the number they were just shown - even though the number had absolutely no correlation at all to the question. UnQuote
In order to best avoid the anchoring effect, one has to use a calculator and determine a value. We decided to use Benjamin Graham's formula to determine that value. This value will then serve as a benchmark from which we anchor our investing decisions. We apologised to The SEXY Victoria Junior College student and bought her a Macdonalds Happy Meal with a Madagascar Giraffe ( Moooov it). She also made us sing the Victorian Anthem and she said we have to put the Victorian badge on our site. ( Whats with her and Victoria???????!!!) She was so happy that she volunteered to help us crunch some numbers. This is shown below. So you see my friend, stocks are just cheaper. They are still not cheap! ( We are not saying the market has not seen the lowest yet. Don't mistake us cos we don't know. We are just saying cheapness based on Benjamin's valuation. See our post on How to Value Equities using Benjamin Graham's Simple Formula.)
(We want to add that above is not our portfolio. We have positions in some of them though. So pls pls use a calculator, go to reuters or bloomberg and deduce the value for yourself. A the VJC student said " Don't be a Cow". )Important: The objective of the articles in this blog is to set you thinking about the company before you invest your hard-earned money. Do not invest solely based on this article. Unlike House or Instituitional Analysts who have to maintain relations with corporations due to investment banking relations, generating commissions,e.t.c, SGDividends say things as it is, factually. Unlike Analyst who have to be "uptight" and "cheem", we make it simplified and cheapskate. -The Vigilante Investor, SGDividends Team
We pulled the data out from Reuters ( let's assume reuters is correct) You can get the reuters data from